Southern Savvy: Who We Are

Born & raised in the hills of the Ozarks, Ashton graduated from Greenbrier High School and continued her education at Arkansas State University. After graduating early in the fall of 2009 with her bachelors degree in Radio-Television (Broadcast Journalism) she began her career in radio and is now the afternoon host on My Country Y107.

Aside from owning and running Southern Savvy and radio; Ashton also helps run the office at their other business, "Pruitt's Mid-State Stockyards." She is the director of the Miss Greenbrier Pageant and serves on the Faulkner County Fair Board, BrierFest, and also is a board director for the Greenbrier Chamber of Commerce. In her spare time (as if she had any) she enjoys graphic design, blogging, music, going to the lake, painting, hunting, spending time with her husband Lane, and of course helping fellow southern belles shop! Aside from ALL of these jobs and duties, her passion is being a MOM above anything else to her one and only, Myleigh Pearl.

"People have often asked me, "Ashton why in the world did you decide to open your own store?" The answer is really quite simple. I have a problem shopping. I never can find the cute outfits that fit my curves in all the right spots. Its actually very frustrating. I also found it extremely hard to find a place to shop that made me feel comfortable in a friendly environment. I have often left stores feeling belittled by the snooty employees and somewhat heartbroken. So, when this opportunity was presented before me, I knew it was the perfect fit for my life. I want to empower women, build their confidence and help dress the beauty within.

Some of you might not know this, but my precious brother & best friend, Scott Snowden always wanted to own his own business. We were both born with ambitious entrepreneur spirits. Our first business was selling Pokey Mon cards to younger children in our neighborhood! HA! From selling girl scout cookies door to door, serving pizzas, working at Dillards all through college, and owning my own media/video production company... I have had an array of ambitious career choices and have loved them all. I firmly believe that if you are given talents, you should use them all! Scott too, had his other big schemes and ideas that eventually led to his business, S & S Lawn Service. He eventually wanted to own a snow cone & coffee stand. Could you see him selling snow cones & coffee? HA! I guess when it comes to ambition, we both have a lot of it. Southern Savvy (Formerly Southern Belle Boutique) was a vision I believe Scott helped me see... He loved clothes and lookin' "fly" (He took more time getting ready than I do) and I know he's watching over me. Rest in love, Scott. This is for you." -Ashton

(Myleigh Pearl and Ashton workin' the store 2 weeks after delivery)